Wondering what push your extreme is??
Here take a look…
Yup…yahi to…HRX is basically a brand started by the Man himself – Hrithik Roshan who has tied-up with a multi-platform entertainment management company Exceed and business development and brand extension agency, The Wild East Group.
This is basically done to launch an initiative pillared around fitness and fashion – ‘HRx – Push Your Extreme’, representing India’s first celebrity brand extension project of this stature and the establishment of an active and sports inspired casual wear market in India.
And guess whom did he rope in as his brand ambassador?
A true embodiment of our philosophy, our new brand ambassador is set to push his extreme. Any guesses? pic.twitter.com/Eq3VyWwMn3
— HRX (@hrxbrand) September 9, 2015
Nahin laga pata..achha ab dekho…
C’mon TIGER!!!! RT @hrxbrand: We proudly welcome @iTIGERSHROFF #TigerForHRX pic.twitter.com/0fOYpjSXYg — Hrithik Roshan (@iHrithik) September 9, 2015
Theek pehchana..it’s apna super fit super flexible Jackie dada ka chora..Tiger Shroff..!!
Tiger was pretty excited about this and what he confessed was this…
Even though he’s a superhero I hope I can lend him whatever lil powers I have to help spread the Hrx vision. 🙂 https://t.co/DZOS9AVckx
— Tiger Shroff (@iTIGERSHROFF) September 9, 2015
I’m so happy to be on board will do my best to put my powers to use and help contribute to the vision. @iHrithik @hrxbrand — Tiger Shroff (@iTIGERSHROFF) September 9, 2015
I think that’s a very thoughtful move Hrithik…
Kudos to the team and good luck for the association…
