A court in Bihar on Tuesday ordered an FIR against the Maggi brand ambassadors Amitabh Bachchan, Madhuri Dixit and Preity Zinta.
The government on Monday had said Maggi brand ambassadors will also be liable for action if the advertisements for the snack are found to be misleading. The Muzaffarpur court acted on a complaint filed by a lawyer. The FIR also lists Nestle officials as accused.
G. Gurucharan, Additional Secretary (Consumer Affairs) had said everybody associated with the “misleading ad” put out on the nutritive value of Maggi Noodles was liable for action under the Food Safety and Standards Authority of India (FSSAI), but that the final decision will be taken by the courts.
According to Food and Consumer Affairs Minister Ram Vilas Paswan, everybody associated with the “misleading ad” put out on the nutritive value of Maggi Noodles was liable for action under the Food Safety and Standards Authority of India (FSSAI).
Last week, a case had been lodged against Nestle India by UP food regulator FSDA in a local court at Barabanki in Uttar Pradesh over safety standards of its Maggi, while actors Amitabh Bachchan, Madhuri Dixit and Preity Zinta were also separately dragged to court for promoting the ‘two-minute’ noodles brand.
