Nestle India today re-launched its popular Maggi noodles in India, five months after they were banned due to alleged presence of excessive lead content. Besides, the Swiss food major has partnered with online marketplace Snapdeal for the rollout.
This is how Maggi announced its return:
Your favorite MAGGI Noodles are now back #WelcomeBackMAGGI pic.twitter.com/XQavGQ6a8V
— Nestlé India (@NestleIndia) November 9, 2015
Delighted to hand over MAGGI Noodles to consumers to whom it belongs #WelcomeBackMAGGI pic.twitter.com/Tfp1PCFBv2 — Nestlé India (@NestleIndia) November 9, 2015
And a brand new advt too to back the confidence of Nestle…
Nearly six months ago, the Food Safety and Drug Administration (FSDA) Lucknow found a few samples of Maggi Noodles to have lead beyond permissible limits along with the presence of Monosodium Glutamate (MSG). What followed was a nationwide ban on Maggi Noodles.
This also lead to the central and state level food regulating authorities crack their whip on other fast food brands as well. Many other brands of instant noodles were tested. In the meanwhile, the apex consumer court ordered tests on 13 samples of Maggi noodles from nine batches to determine lead and MSG content.
Later in the month of November, a Nestle India spokesperson shared that, “In compliance with the orders of the High Court of Bombay, fresh samples from the newly manufactured batches will be sent for testing to the three accredited laboratories designated by the High Court. We shall commence sale only after the samples are cleared by these laboratories.”
Meanwhile, Maggi lovers are terming it as the best Diwali gift ever…
What a perfect way to begin Diwali. Thank you @NestleIndia & @MaggiIndia. Happy Diwali??? #WelcomeBackMaggi — Siddhugiri (@RaneSiddheshV) November 9, 2015
@NestleIndia @MaggiIndia
Wow…. diwali gift 2us
Thank you so much maggi#WelcomeBackMAGGI— Jacky Khattar (@JackyKhattar9) November 9, 2015
#WelcomeBackMaggi ? Full faith on u @NestleIndia ? Nothing can ever replace Maggi ?
— कोमल 🙂 (@Komal_Indian) November 9, 2015
The wait is finally over. #MAGGI Noodles to be back in stores today ! #WelcomeBackMAGGI pic.twitter.com/st3ivIHcim — Pratik Bhatt (@pratikbhatt2009) November 9, 2015
It will be interesting to know how much sales could #Maggi get on the 1st day. PS: I hav already contributed to the sales #WelcomeBackMAGGI
— Puja Popat (@pujapopat) November 9, 2015
